You
are a wealth of information. Just think of all of the things you’ve read,
heard, said and thought about in your day today. Each of us is a living,
breathing, information machine, whether we have a smart phone or one that is
still attached to a wall.
We are organic social media, putting out thoughts and ideas into the universe each time we are talk, text or tweet.
We are built for
communication. And so are our churches.
Churches
are storehouses of unimaginable amounts of information. In addition to the
collective wisdom of its members, churches have info on theology, mission,
relationships, community events, and people. We have Bibles and blogs,
pamphlets and classes, sermons and suppers, phones and signs. We use all of
these to share this information. Churches are communicating like crazy. All the
time.
But
in our information age, we feel like we have to do more. There is a megachurch
out there with better screens, a splashier website, more YouTube hits and a
dozen bloggers. For those of us in mainline churches, we panic as we try to
keep up, churning out as much as possible because we assume we have to do more.
So we push more information about ourselves out there. It looks kind of like
this:
We are pushing more words and images onto people who are already saturated with words and images. More is not better when it comes to the human communication machine. Better is communication that is targeted, authentic and responsive. When the information flows two ways, transformation can happen.
.
When
the information flows more than one-way people feel valued. They feel cared
for. They feel included. They feel loved. They respond.
Consider
the prayer chain. Used to be that prayer chains were done by phone. One by one
the news would travel thought the community, along with other tidbits—like
memories, tears, laughter and perspectives (and, yes, some gossip). Mary would call Jim and they would not just
talk about the death of Sally, they would recall the way she always welcomed
people or scowled at crying babies or made the mashed potatoes for the
community dinner or whatever. The phone call allowed the prayer chain members
to connect and reflect on the information they were passing along. It allowed people to be heard. It allowed them to make begin conversations that make sense of the new information.
Today,
churches still have prayer chains. Concerns are emailed or tweeted to large
numbers of people who read them. So quick! So easy! The information has been
passed along at no cost! Some recipients may reply and connect in response, but many will
simply absorb it along with all the other information comes to them from their
screens.
As
churches, we can’t just dump information onto our communities and think it will
draw people to our congregations. Communication has to be two ways, regardless
of the tools we use. We need to be prepared to help people make sense of the
information we put out there. We need to intentional about connecting. The pastor preaches to the
group, spraying information over the crowd, but then stands at the back of the
sanctuary after the service, reaching out with an open hand, acknowledging each
person who chooses to pass through the line, allowing the members to share
their own thoughts, concerns and worries.
Tools
like Twitter and Instagram can help us because they are cheap and effective ways
of communicating and they can allow for connection. But, the power of good
communication isn’t in the tool; it’s in our hearts. It’s in the way we respond
to those around us. Good communication allows people to give and receive. To
bless and be blessed. It’s our relationships, not the information that leads to transformation.
This is a reflection on the workshops that I conducted at Big Tent 2013. Great people and great discussions on how to communicate effectively.
This is a reflection on the workshops that I conducted at Big Tent 2013. Great people and great discussions on how to communicate effectively.
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